Playa, as the locals call it, is a beach-side city located on the coast of the Caribbean Sea. You generally fly into Cancun airport then transfer to Playa, which is an hour's drive.
Playa del Carmen stretches from the beach west to highway 307 and beyond, however the tourist zone is the area along the coast. Most tourist buses pull into Playa turning off the highway at Benito Juarez Avenue and drive to the downtown bus station which is located right on 5th Avenue. The ferry docks to Cozumel are located close to the bus station as well. This is the busiest spot in all of Playa.
5th Avenue [Quinto Avenida] is the main street that runs parallel to the ocean. It's around 500 meters from the water. In between the water and 5th are hotels, Bed & Breakfasts, Inns, Rentals, Timeshares, and restaurants. It is commonly referred to as, "Playa del Carmen's Pedestrian Walkway".
Along 5th Avenue you will find numerous stores selling interesting items as well as restaurants and hotels. There are clothing stores selling the latest trends from Europe as well as Cuban Cigar and Rum stores. It is a vibrant atmosphere reminiscent of a carnival. We have seen live lions, fire breathers, giant boa constrictors and a cavalcade of characters parading down 5th.